Fraser Suites Sukhumvit Bangkok


Fraser Suite Sukhumvit Soho Hospitality Art Consulting Thailand Art Services


Soho Hospitality is a Bangkok based integrated creative studio & restaurant group delivering compelling hospitality experiences from concept to design, development and management. As an off-shot of a pure play interior design company, Soho Hospitality’s in-house interior design studio conceptualizes hospitality projects for global brands such as Accor, Starwood, IHG, Mövenpick, Anantara, Dusit, Centara and Taj amongst others. Since 2016 Soho Hospitality has been listed as the preferred designer for InterContinental Hotels, Mövenpick Hotels & Resorts, Dusit International, Anantara Hotels & Resorts, Centara Hotels & Resorts, Hilton Worldwide & Accor’s upscale & luxury brands.


Scope of work


Soho Hospitality has requested from Art Consulting Thailand a turnkey interior decoration service for the Fraser Suites Sukhumvit hotel in Bangkok. The aim was to produce 25 original paintings on a theme to be defined, print them out on canvases and install them in each rooms (elevator halls included) on 22 floors. After some preliminary research, we chose to show the ultra urbanization of Bangkok. Offering 25 variations on the concept of “civic urbanicity”, the artist Alejandro Mora Franco, known as Sacha, has produced semi-abstract paintings according to 4 thematiaues: eco-consciousness, healthy urban planning, the idea of ​​the intercultural city and creative city- making. Aligned with Soho Hospitality vision, think sustainable, Fraser Suites Sukhumvit propose its guest a unique arty journey to discover Bangkok.


Civic urbanity concept


There is a quartet of concepts that can reshape our thinking about urbanity in the 21st century. They are eco-consciousness, healthy urban planning, the idea of the intercultural city and creative city-making. Together these four concepts frame the idea of civic urbanity. This idea seeks to realign individual desires and self-interest within a collective consciousness focused as much on responsibilities for ‘us’ or ‘our joint world’, rather than choices that are only for ‘me’ and my more selfish needs. The notion of civic urbanity, which is proposed as a way forward, is a normative idea. It is a promise for a better city. It taps into our deeper yearnings for connection and purpose. Yet it does not come naturally. It has to be fostered and can become part of a new common sense if practiced and encouraged by a revised regime of regulations and incentives. So far it is not the default position that citizens, urban professionals or politicians take.


25 themes for Bangkok to implement the civic urbanity concept


Together, 25 interlinked concepts frame our modern idea of civic urbanity, and can be used to reshape how we see and shape cities for the future. Using these we can seek to realign individual self-interest within a collective consciousness that is focused more on our joint responsibilities for our city, or indeed our world.


Curatorial art content will be available soon